$24,997 in High Ticket Sales (No Sales Calls), BUT….

I opened a high-ticket mentorship late September called the Three-Hour Creator and — headline first — I show $24,997 in sales over roughly two weeks. That’s the hook.

Here’s the context: that number is total sales (a projected 52-week total from payment plans), not cash sitting in my bank account. I brought on seven clients, didn’t do a single sales call, and launched using a Google doc as the offer. This post breaks down what I did, how the pricing works, why I care more about recurring revenue than hype-y sales numbers, and the lessons I’m taking into Q4 and 2025.

The Offer: Three-Hour Creator (how it’s structured)

• Duration: One-year mentorship working with me.
• Pricing model: Weekly payments (committed for 52 weeks) + an upfront pay-in-full option with a significant discount (~38–40% off).
• Spots opened: 8 spots (I picked eight because of my birthday — yes, weird reason).
• What clients get: Weekly Monday calls, access to a Telegram group, access to a school community (Skool), curriculum, homework and assignments to hold people accountable.
• VIP upgrade: One client upgraded to a 90-day VIP experience via an app called Volley (like Voxer) for on-demand voice notes, video, and replies within 24 hours.

How I sold it — no sales calls, no closers

I didn’t do any sales calls. Not one. I wrote the offer in a Google doc and promoted it to my email list and social channels for about 15–16 days. Everything else was handled via email and DMs. I totally get that high-ticket usually implies phones and closers — I simply don’t want that. I’m not interested in getting better at closing calls, and I won’t hire closers to do this for me.

Result

• 8 spots opened — 7 sold.
• 2 clients paid in full.
• 1 person bought the VIP experience.
• Clients are international and interesting — Australia, Thailand, Mexico, and several in the U.S.; including a former NBA player and a former pro boxer. Pretty cool mix.

Sales vs cash collected — important distinction

“Sales” ≠ “cash in the bank.” Know the difference.

That $24,997 is the arithmetic total if every weekly payment completes for the year. It’s a useful headline number, but it’s not the money I actually have today. Right now I’ve collected roughly $6,500 (maybe $6,800) in cash — about 25–30% of that headline number — because most clients picked the weekly payment plan.

Payment math I’m using:

• Weekly payment per client: about $375
• Which becomes roughly $1,500 in monthly recurring revenue (MRR) from these clients.

Why the MRR matters

This is the first time I’ve had meaningful recurring revenue. Waking up on October 1 and seeing $1,500 owed to me felt different — stability, confidence, peace of mind. That recurring money changes the mental game. It’s not passive income — you still work — but it’s predictable, and predictability lets you plan.

My target now: stack that MRR until it covers monthly expenses (my monthly “nut,” meaning monthly expenses, is about $5,000). Everything above that is cherry on top. I want to close out 2025 stacking recurring revenue. I’m learning from people I follow — one mentor started September with $47k MRR. I want that long-term security and leverage too.

What the program looks like (client experience)

• Weekly group calls every Monday.
• Access to me in a Telegram group for ongoing support.
• Curriculum and assignments — accountability matters and creates momentum.
• VIP option via Voli for one-on-one voice/video messages and quick replies (great for time-zone flexibility, e.g., Australia).
• Smaller cohort intentionally — I limited spots so I can give time and focus to each person at the start.

Things I learned / what worked

1. Google Doc offers can close high-ticket customers. You don’t always need a fancy funnel or a Zoom call. Clear, compelling written offers sent to the right people work.
2. Payment plans open the door. Most people pick the weekly plan. That inflates headline sales numbers but creates MRR.
3. Limit spots to protect your time. Opening 8 spots and taking 7 gave me the balance I wanted between cash and capacity.
4. Community + accountability increases value. Weekly calls, homework, and a community keep people engaged and more likely to see results (and stay paying).
5. High-ticket attracts different people. You get more committed buyers, sometimes from professions you don’t expect (former athletes, international pros, etc.).
6. Count what’s in the bank. It’s easy to brag about sales — don’t confuse projected/year-multiplied sales with actual cash.

Practical takeaways if you want to do something similar

• Offer a pay-in-full discount to improve upfront cashflow (I used a roughly 38–40% discount).
• Give a weekly or monthly payment option to increase conversions and build MRR.
• Keep cohorts small at first so you can deliver and protect your energy.
• Sell via clear written offers (Google Doc + email + DMs) if you don’t want to do calls.
• Build community and accountability into your program to boost retention.
• Track two numbers: headline sales (useful for marketing) and cash collected (what pays bills).

Numbers recap

• Headline sales: $24,997 (projected from payment plans)
• Cash collected so far: roughly $6,500–$6,800
• Weekly payment per client: about $375
• MRR from payment plans: about $1,500/month
• Spots opened / sold: 8 opened, 7 sold
• Pay-in-full: 2 clients
• VIP upgrades: 1 client (90 days, Voli)

Final thoughts

Yes, the headline $25k number is fun to say. But what’s actually changed for me is that first taste of recurring revenue and the mental lift that comes with it. I’m not here to flex; I’m sharing the real numbers and the lessons. My plan now is to stack the MRR until it covers my baseline expenses and then scale responsibly from there.

YOU GOT THIS 🙌