I launched the ugliest PDF you’ve ever seen on February 24th.
- It’s not “pretty”
- It’s not polished
- It wasn’t even made in Canva
You know what IT is?
Helpful.
It’s a plain Google Doc with black text on a white background.
That ugly PDF crossed 500 sales on Thursday.

Exactly 2 months after launching it.
If you’re waiting for “perfect” let me smash that idea right here, right now.
You need TWO things:
- Something that solves a real problem
- The courage to put it out there before you feel “ready”
That’s it!
Perfectionism is a mask for insecurity.
Fast, imperfect action beats overthinking every. damn. time.
If you’re ready to monetize your magic…
The Digital Product Challenge is….
You vs procrastination. 5 days. One product. One sale. I’m in your corner, rooting you on. And yes, I WILL become your first paying customer (I’ve helped 89 launch so far)
We don’t do excuses ’round here.
We take action.
YOU GOT THIS 🙌
In your corner,
Adam
P.S. I bet I’ve launched 10ish offers since last July.
Only four of them have gone on to sell 500+ copies.
Not all my offers are “winners”
But I keep trying. And I don’t let the “losers” slow me down.