Adam Dukes

I had 2 conversations with customers on IG this morning. They both DM’d me. One was struggling with sales. The other was struggling with audience growth. On the outside, it appears to be 2 different problems, right? The solution (for both)? Their messaging. I’d guesstimate that 92.3% of people’s problems comes down to messaging. Reminder: […]

I took my daughter out to run what I thought would be a simple errand: Buy a poster for her bedroom. Easy, right? Ha! Apparently, they don’t sell posters in stores anymore. Walmart no longer sells them in stores. Who knew?! We swung into Michaels, and they did have some, but the 4-5 left weren’t

I  got a question from a customer this morning… A question while reading all this: What is the target group you have? Truth is… I’ve been asked this a bunch over the past few months. So here’s my honest answer: I don’t have a specific “avatar.” No imaginary Steve, age 35, married with 2 kids,

“Dad, you wanna play pass?” My son asked me earlier today. The kids are home from school for staff development day. I dropped what I was doing. We tossed the pigskin around in the street. On a Monday afternoon. Here he is practicing his punting… And this… This is why I do what I do.

Quick confession: Since last July, I’ve launched about 10 different offers. And you know what? Only 4 of them have sold more than 500 copies. (Shocking, I know. Someone alert the marketing police.) Not every idea was a banger. Not every launch made it rain. Some of my offers were… let’s call them “character builders.”

I launched the ugliest PDF you’ve ever seen on February 24th. You know what IT is? Helpful. It’s a plain Google Doc with black text on a white background. That ugly PDF crossed 500 sales on Thursday. Exactly 2 months after launching it. If you’re waiting for “perfect” let me smash that idea right here, right now.

I bought ThriveCart last week. And let me tell you, a flaming pile of dog shit would’ve been a step up. It was supposed to be the “easy button.” A fancy, streamlined, everything-in-one-place solution. Spoiler alert: it was none of those things. I bet I’ve spent 20 hours in the last 8 days tinkering with

I bought a camera at Best Buy in February. But what happened at the checkout? That’s what stuck with me. I had a 20-minute conversation with the cashier. She’s an 18-year-old, aspiring content creator. She’s got ideas. Hours upon hours of footage (pictures & videos from her travels) But she hasn’t posted anything yet. Why?

I fell off the wagon yesterday. The amount of Easter candy I ate this weekend is illegal in 7 states. I decided to do a 24 hour fast. A ritual I call “Undo the Damage Before the Summer Shirts Come Out.” This morning I opened up our Skool community, and I saw this: One of

We hid 60 Easter eggs. My daughter found 30. My son found 29. Which means… we’re missing one. And NO ONE knows where it is. We tore the house apart—behind cushions, under beds, even checked the freezer (because kids are weird and I don’t trust past me). Still nothing. But here’s the funny part… We’ve