I’ve been running ads since the end of November.
AOV (Average Order Value) is a metric I keep a close eye on. This is what each transaction is worth, on average.
I was around $35 AOV in December.
I’m sitting at $40.44 this month.
It’s trending in the right direction, but it’s a slow process.
I’m testing different upsells, down sells and order bumps in one goal = Increase my AOV.
I could probably figure it out, but at this pace, it might take me until 2027.
I think it’s time to hire an expert, because I want to go FASTER.
Someone who’s better at funnels than me.
I’ve been on the lookout for someone over the last week or so.
Late last night, I was scrolling a Facebook group.
And BOOM!
There it was…a guy I had never heard of before offering to build a funnel for $5,000.
(He had praise from some high level entrepreneurs, and that’s what “sold” me on him)
That sounds like a lot of money, but let me break it down for ya…
He’s got a funnel (in the food niche) with an AOV of around $78.
Nearly DOUBLE where mine is at.
Let’s say with his expertise, guidance and consulting, he can get me to $70 AOV (A $30 increase of where I’m at now).
I average 10 customers/day.
A $30 increase in AOV multiplied by 10 customers/day….
It’s COSTING me $300/day to not hire him or someone like him.
Now, him getting my AOV to $70 is not a guarantee, and I understand that.
But he significantly increases my chances because he’s currently doing it himself.
So the $5,000 is a “drop in the bucket” when you consider the *potential* return on investment.
Let me add this…
If I’m more profitable, I will have no issue increasing my budget faster.
Which leads to me making even more money, faster.
I had a mindset that kept me stuck for years:
“What is this COSTING me?”
I thought I was playing is safe.
In reality: I was playing small. I was playing not to lose.
Then I made a shift that changed everything….
I started asking:
“What is it costing me NOT to do it?”
That one switch unlocked growth I never thought was possible.
Don’t let the fear of losing stop you from winning.
YOU GOT THIS 🙌
In your corner,
Adam