I have this Post-It note on my monitor. It serves as a constant reminder. It has three words; Confusion Overwhelm Complexity In each piece of content (YouTube video, these emails, posts on social media, etc) I try to eliminate those three words. I try to make online business third grade level simple.

“If you’re not pissing someone off by noon, you’re not marketing hard enough” This is a quote from Dan Kennedy. PLEASE… Limit the “how to” content you publish. I’m not saying “how to” content is bad. However, the internet has a plethora of “how to” content. What the internet does NOT

I heard some commotion outside. On Wednesday night, I was recording a podcast around midnight. I heard some yelling…some screaming outside. I looked out the window and saw what looked like smoke, but didn’t think much of it. The screaming & yelling got louder. I ran to look out Ava’s

Are you afraid to niche down? Are you worried that your audience will be too small? I’m going to BUST that myth with some 3rd grade SIMPLE math…. You only need 100 clients per year to build a six (or multi-six) figure business. <GASP!> That’s only two clients per week.