“Don’t sell to ________ people”

In under 5 words, what’s your best marketing advice?

This was a question fellow entrepreneur, Mike Wayne, asked recently on the Facebooks.

This was the most liked comment…

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐧𝐨𝐭 𝐬𝐞𝐥𝐥 𝐭𝐨 𝐛𝐫𝐨𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞?

It’s not that difficult.

You have to tweak your messaging.

93.8% of online entrepreneurs messaging is something like…

“Make $x,xxx per month” 


“Make pAsSiVe iNcOmE, bRo” 

Guess who this attracts?

People who need money/are broke (typically)

So what is a pain point for people WITH money?


If you want to stop selling to broke people, your messaging should be around TIME.

How does your product/service/offer save them time?

You might not attract as many people.

However, you’ll attract the RIGHT ones.

The ones who pay in full and on time.

The ones who don’t make you want to reach for the bottle of whiskey every night.

The ones who will put a big fat smile on your face at the end of the day.