How I Turn My Threads Into Daily Emails

I send a daily email. People think I’m crazy for emailing every single day — and maybe they’re right. But I’ve been doing it for a very long time, and it’s one of the best ways I know to build trust with your market.

It takes me about 15–20 minutes most mornings to write a daily email. The process isn’t complicated, but it does take practice. Below I’ll walk you through the exact system I use: how I mine Threads (or any social platform) for ideas, how I turn those ideas into short emails, and how I repurpose the email back into long-form threads for social.

Why I Email Every Day

• I want daily touchpoints with my audience. It builds familiarity and trust.
• I get replies — usually 0–4 per day — that start real conversations and reveal real problems people face (business and personal).
• Daily emails are a way to consistently offer value and a gentle way to make offers without pressure.

Overview: Threads → Email → Long-Form Threads

My workflow is simple and repeatable:

1. Create short posts on Threads (or whatever platform you use).
2. Watch which posts get engagement — that’s validation.
3. Turn a winning short post into a 250–400 word email (the full version for my list).
4. Send the email at my preferred time (I send at 4:15 PM Pacific).
5. Use the email as the source to create a long-form thread (or blog post), then schedule that for social a little later that day.

Tools I Use

• ConvertKit for email
• Black Twist to schedule Threads posts
• Custom ChatGPT prompts to turn emails into long-form threads
• Tools I sometimes test for quick sales pages (I mentioned Loveable in a recent example)

Step-by-step: How I Turn a Thread Into an Email

Here’s how a real example works:

1. I post a short thread in the morning. If it gets strong engagement, I know the idea resonates.
2. I open my email editor (ConvertKit) and put a short, clear subject line — one example was literally “$5,472.74.”
3. I expand the thread into a 250–400 word email. I share the story, the behind‑the‑scenes headaches, and the lesson. For that $5K launch, I explained how the backend was a mess, tech nightmares cost me thousands, and why the screenshot didn’t tell the whole story.
4. At the bottom of each email I add a soft call to action (PS) — usually a free resource or a low-cost PDF/eBook. No hard scarcity. No countdown theatrics. Just an invitation.
5. I schedule the email to go out at 4:15 PM Pacific. That time is personal preference, not a data-driven rule.

Result: on average I make zero to five sales a day from emails. My list size is about 5,600 people (I clean up inactive subscribers aggressively — I wipe inactive folks out every 30 days).

Example #2: Build Something in an Afternoon

Another recent thread: I shared that I built a “three-hour creative process” product and wrote a sales page with AI, then plugged it into a new sales page tool that looked great in minutes. That short post got engagement, so I turned it into an email titled “AI just made me eat my own words.”

I expanded the story in the email: idea simmered for months, then I said “fuck it” and built the offer in a single afternoon — idea, product, copy, and page. After the email, I used a custom GPT to expand the email into a long-form thread and scheduled it later in the day.

From Email Back to Social: Long-Form Threads

Once the email is out, I plug the email into a custom ChatGPT prompt that’s built to create Threads posts. It spits out a series of connected short posts (the long-form thread). I schedule that thread to publish about 20–60 minutes after the email so my email list sees the full piece first, then my social followers.

The SOS Framework: Story → Observation → Soft Call to Action

Most of my emails follow a simple framework I call SOS:

• Story — What happened? (Example: took the kids to the movies.)
• Observation — What did you notice or learn? (Example: the movie was about battling inner demons, and that ties to entrepreneurship.)
• Soft Call to Action — A gentle invite to a resource or next step. (Example: “If you want help, here’s a PDF.”)

That’s it. The movie example turned into a short email where the story of a family night became an observation about “bitch brain” (self-doubt) and finished with a calm, useful CTA.

Practical Checklist: How to Start Doing This Today

1. Pick your primary content platform (Threads, Twitter, IG captions, LinkedIn — anything).
2. Post short, honest observations or lessons. Don’t overproduce — document your life and work.
3. Watch engagement for 1–7 days. Flag the posts that resonate.
4. Open your email editor and write a 250–400 word expansion of one winning post using SOS.
5. Include a PS with a soft CTA — maybe a free training or a small-priced PDF.
6. Schedule the email (I use 4:15 PM Pacific). Send it.
7. Use a simple AI prompt to turn the email into a long-form thread and schedule it after the email goes out.

Common Objections (and Answers)

• I can’t email every day — I don’t have the time or ideas. You already have ideas. You’re posting on social. Take one high-engagement social post and expand it. It should take 15–20 minutes total once you practice.
• I don’t want to be salesy. Use a soft CTA. Every email should give value first. The CTA is a gentle invite at the bottom — not a hard sell.
• What if Threads isn’t my platform? Use whatever platform you already post on: Instagram, LinkedIn, Facebook, Snapchat. The idea is platform-agnostic.

Why This Works

• Social posts validate ideas quickly — engagement = market interest.
• Emails let you expand the idea and build a deeper connection with your most engaged audience.
• Long-form threads repurpose the email content for a wider audience and reinforce the message.
• Soft CTAs create consistent sales without pressure. Over time, small regular sales add up.

Quick Tips & Best Practices

• Keep the email short and conversational. Tell a story, pull out the lesson, and end with a simple PS.
• Use screenshots when relevant — social proof matters.
• Schedule posts ahead of time so you can be 7–10 days ahead on Threads if you want.
• Don’t overcomplicate. This process is simple by design.
• Practice. It won’t be 15 minutes on day one; it gets faster.

Final Thoughts

Turning Threads into daily emails is about being consistent, honest, and practical. Post your thoughts, watch what resonates, expand the winner into an email, and repurpose that email back into long-form social content. That loop keeps content flowing, builds trust, and creates a steady cadence of offers that actually convert.

It’s doable in 15–20 minutes a day. It’s repeatable. And it’s one of the best ways I’ve found to grow a real relationship with my audience.