How do I get clients?
This is one of the most commonly asked questions inside any Facebook marketing group.
There are plethora of different ways to get clients.
Also, I would re-word that, the clients get you. A simple, yet powerful mindset shift.
A Couple months ago, Ryan Stewman, of Hardcore Closer shared a philosophy on his podcast he called Power vs. Force. It was really good, and not something I have heard before, but it absolutely applies in the online world.
Power – Having clients reach out to you
Now, this is the holy grail for online busienss owners. However, this doesn’t happen overnight. This takes time by producing content on a consistent basis. There are three forms of online content — written, audio or video.
If you’re a writer, and enjoy it, I would recommend start producing content on your own website, and others. LinkedIn and Medium both already have built in audiences with millions and millions of users/readers, and both places are great to publish your written content. You can generate awareness and siphon off some of the traffic to your website.
If writing is not your thing, maybe a podcast is something you could produce.
I know what you’re thinking…
How is the Hell do I do that?
I use a FREE app called Anchor.FM where you can record a podcast from your phone. They make it “brain dead” simple, and best of all, they syndicate your podcast to iTunes, Google Play and several other podcast channels. I’d recommend getting started with this app, see if you enjoy podcasting then move to a self hosted option.
Below is a link to a podcasting guide from Pat Flynn:
If you’re not a writer, nor someone who is interested in putting out a podcast, video is a great way to position yourself as a leader in your marketplace. Video is much more powerful as it typically builds trust much faster with your target market.
According to Cisco, by 2022, online video will make up more that 82% of all consumer traffic — 15 times higher than it was in 2017. One of the reasons why I went all in on YouTube (subscribe to my channel here).
Putting out content positions yourself as a trusted advisor in your marketplace. You could also publish a book and/or form strategic alliances to boost your credibility.
Force – Manual outreach
This could include cold calling, cold emailing, door-to-door sales, networking or private messaging people on Facebook, Instagram and/or LinkedIn. This is a time consuming process, but when getting started, it’s a must.
Actually, when getting started you should be doing both — Power AND Force.
Eventually, you will no longer have to do the force activities as your prospects will be coming to you because of all the content out there.
One last way that Ryan doesn’t mention is: Paid advertising.
Recently, I recorded a video on how you can leverage paid traffic to create a lead generating machine that works for you 24/7/365.
Let me paint you a picture…
Imagine having your own sales force, working for you around the clock — 24/7/365.
This “mini army” of sales assassins, can communicate with the most qualified people about your product or service.
Here’s the kicker, this team of assassins…
- Will never call in sick
- Will not ask to take a vacation
- Will never show up late
- Will not cost you a penny AND work for free
- Will never go work for your competition
- Will not ask for benefits
- Will ALWAYS present the perfect pitch, without fail
And this sales force will NEVER flirt with Debbie in accounting.
This is just a glimpse into the power of paid advertising with an online sales funnel can do for your business
You can check out the video below where I share live stgts of a funnel that’s running right now:
As always, if you have any questions, please post them in the comments below.