I went down a DEEP rabbit hole…
Over the last several months, I’ve been consuming a truckload of content about a certain subject.
Reading books, listening to podcasts, reading Facebook posts from some who’ve got this thing dialed in.
It has the power to transform any business literally over night.
It was a book I read in July that sparked the curiosity in me to go down this path.
I find many entrepreneurs, especially the ones struggling, do not have this thing dialed in.
Some, not at all.
And it can be that missing piece.
I am talking about having a ‘Godfather Offer‘, an offer they simply cannot refuse.
Back in the 1960s, a man by the name of Ed Mayer, developed the 40/40/20 Marketing Rule.
Here are the three elements any marketing promotion needs, and the importance;
- Audience – 40%
- Offer – 40%
- Creative – 20%
Your audience is 40% of the marketing puzzle.
The offer is also 40% of the equation.
And the creative (images/text/video) is the remaining 20%.
This is why I hammer home the point of dialing in your market (audience) first.
A lot of entrepreneurs, especially in the affiliate marketing space, skip over this crucial step.
And then wonder why they struggle.
Horse. Cart.
Cart. Horse.
Or something like that.
You need to uncover your market’s pains & problems; dreams & desires.
Then, AND ONLY THEN, can you craft a ‘Godfather Offer‘ that they simply cannot refuse.
Based on the problem you solve and the outcome you deliver.
The software tools don’t matter.
The social media platform doesn’t matter.
A blog, a podcast or YouTube channel DOES NOT MATTER!
You need to dial in your audience (what problem do you solve?)
Then craft an offer they’d feel stupid not taking you up on.
Then you can worry about the tools and/or platforms to use.
Most entrepreneurs have it ass backwards.
And it’s not their fault…
This is what the gurus (read: dipshits) teach.
Depending on how long you’ve been in the game, you’ll likely have to “unlearn” a lot of what you were taught.
I’ve had to unlearn a lot over the years.
If you’re a newer entrepreneur, you’re lucky as you don’t need to unlearn as much.
- Find a market
- Craft a Godfather Offer
Then you can worry about everything else.
/Steps off soapbox