Men lie, women lie, numbers don’t

I dropped Ava off at school this morning.

It’s her last day of 2nd grade, as she took summer school.

We all know times flies, but when you’re a parent, I am 100% convinced it’s multiplied by 937%.

Mind-blowing she’ll be 8 in August.


After years of contemplating it, the Dadpreneur Freedom podcast launches next Tuesday!

Someone asked me yesterday, why start a podcast? It’s such a crowded space. 

He was dead wrong, and I shared these numbers with him…

There are 600 million blogs

There are 31 million YouTube channels

There are 2 million podcasts

If you go by those numbers, podcasting makes the most sense, right?

Here’s more proof podcasting is a great medium (per ebizfacts);

  • 90% of podcasts don’t get past episode 3. That’s 1.8 million who quit.
  • Of the 200,000 left, 90% will quit after 20 episodes. That’s another 180,000 gone.
  • To be in the top 1% of podcasts in the world you only need to publish 21 episodes of your podcast.
  • Your competition is not the 2 million podcasts. It’s the 20,000 podcasters who didn’t quit.

When you look at those numbers, it’s a no-brainer.

However, that’s not why I’m starting a podcast.

Those numbers certainly justify my decision.

Like Jay-Z once rapped,

“Men lie, women lie, numbers don’t”

Here’s why I am launching a podcast;

I listen to podcasts while I cook, clean, vacuum (once every 6 months 😜), doing laundry, driving, walking and working out.

I know many others do the same.

It’s hard to watch a YouTube video while doing those things.

The reason I love the idea of podcasting is the ease of consumption.

It makes it incredibly convenient for people to consume your content.

Very little friction.

There is something insanely powerful with audio, too.

It’s a great way to build a deeper relationship with your market.

Maybe something to consider??