My Recipe for FU Money Online: One Offer, 23 Truths, and Daily Stories

I sold a silly PDF and turned it into $14,000 in 31 days. In the last year this exact approach helped me stuff my piggy banks with a little over $100,000. No secret funnel unicorns. No overnight hack. Just one offer and a relentless focus on telling stories that matter.

If you’re tired of spinning your wheels—creating random content that doesn’t convert—this is for you. It’s a four-step recipe I shared on Threads, then turned into a one-take video. Simple, repeatable, and brutal in its focus.

The 4-step recipe (high level)

1. Pick one offer. Sell that one offer every day.
2. List 10 specific problems your audience has (Hell Island).
3. List 10 vivid desires they dream about (Heaven Island).
4. Write down 3 insecurities they’d never admit out loud (Silent Shame).

That gives you 23 truths. Turn each truth into stories about how you overcame that problem, achieved that desire, or battled that insecurity. Share those stories over and over, while pitching your offer like rent is due tomorrow.

Step 1 — One Offer. One Sun.

Pick one offer and sell that one offer. Sounds obvious, but most people don’t do it. If you’re under $5k a month, you have no business selling more than one offer. Focus beats variety.

Think of your offer as the sun. All your content are the planets orbiting it. You don’t pitch every single post, but every post should be relevant and link back to what you sell. When your content moves around too many unrelated topics, you create confusion. Keep things simple.

Quick rules:

• If you have multiple offers, pick the one you want to scale for 90 days.
• Whether it’s a $27 PDF or a $2,500 coaching slot — pick one price point and one promise.
• Sell it daily. Make the offer a normal part of your messaging.

Step 2 — Hell Island: 10 specific problems

Write out 10 very specific problems your audience wakes up wrestling with at 2 AM. Not vague statements. Paint mind movies. If you can’t describe it visually, it’s not specific enough.

Examples:

• “Are you getting winded after 60 seconds of wrestling with your kids on the living room floor?”
• “Do you pause halfway up the stairs because you’re out of breath?”
• “Is putting on your seatbelt or tying your shoes embarrassing?”

These specifics unlock emotional triggers—embarrassment, frustration, shame—that move people to action. Most importantly: these problems should be solved by your offer. If they’re not, don’t use them.

Step 3 — Heaven Island: 10 desires

Now write 10 desires—tiny, everyday moments that feel like victory once the problem is solved. These aren’t vague “make more money” dreams. These are snappable, relatable wins.

Examples:

• Putting your kid on the school bus and feeling present instead of rushed.
• Going to the gym at 11 AM when it’s quiet and actually enjoying the workout.
• Taking your shirt off at the beach without second-guessing yourself.

These are the “mind movies” people daydream about when stuck in traffic. They feel attainable, emotional, and desirable—and they tie directly into the life your offer promises to help create.

Step 4 — Silent Shame: 3 insecurities

Write three insecurities your audience would never admit out loud. These are the silent shame triggers: fears, comparisons, tiny humiliations they hide. Usually they’re things you’ve personally felt and overcome.

Examples could be:

• Feeling like a fraud when seeing other people’s highlight reels.
• Being terrified your partner will leave because of your health or income.
• Worrying friends will mock you for trying something “lame” like selling a PDF.

These are powerful because they live below the surface. When you talk about them honestly, people latch on—because you’ve said what they secretly think.

Turn 23 truths into content: stories, not lectures

Now you have 23 ideas. The real work is turning each truth into multiple stories. Don’t lecture. Tell real stories with emotion, friction, and outcome.

Story formula you can reuse:

• Problem: Paint the Hell Island scene. What was happening? How did it feel?
• Attempt: What did you try first? What failed?
• Breakthrough: What actually worked? The tool, habit, or mindset shift.
• Result: The tangible benefit—and how it felt (Heaven Island).
• Call to action: “Here’s how I can help you get the same thing.”

For each of your 23 topics, tell 2–5 stories. That gets you 46–115 pieces of content to start rotating. You’ll quickly see which ones land and which ones flop.

Sample micro-headlines (plug-and-play)

• “How I stopped getting winded wrestling my kids.”
• “Why putting my daughter on the bus was the win that changed everything.”
• “The tiny habit that killed my fear of judgment.”
• “What I tried that failed—so you don’t have to.”

Rotate, measure, and refine

Post these stories repeatedly. Don’t expect instant viral wins. After 30–60 days you’ll know which problems and desires your audience reacts to most. Track the signals:

• Comments and their sentiment (“I need this” vs. “This is relatable”).
• DMs asking for help or advice.
• Clicks, opt-ins, and sales tied to those posts.

Within a couple months you’ll settle on the 2–5 problems and 2–5 desires that drive the most engagement and sales. Double down. Keep telling those stories until they stop working.

How often to pitch

Pitch like rent is due tomorrow. That doesn’t mean spam. It means make the offer a normal, repeated part of your content ecosystem:

• Every day: Post a story, lesson, or micro-teach tied to the offer.
• Every week: Mix in a soft pitch (testimonial, case study) and a hard pitch (limited spots, deadline).
• Every month: Run a promotion, challenge, or paid ad push to scale.

Remember: more offers = more money. The marketplace rewards those who make offers consistently. The more you offer, the more people you help. The more people you help, the more sales you get.

Sample 30-day content calendar (practical)

Here’s a lean rotation you can use the first month. Start with your 23 topics, then refine.

1. Day 1–7: Share one Hell Island story each day (7 days).
2. Day 8–14: Share one Heaven Island story each day (7 days).
3. Day 15–17: Share the three Silent Shame stories (3 days).
4. Day 18–24: Re-run your top 7 stories based on engagement.
5. Day 25–27: Share customer wins and case studies (3 days).
6. Day 28–30: Promote a time-limited offer + a behind-the-scenes “why this works” post.

Do this for 60–90 days and you’ll start identifying the winners. Then shrink your focus down to the highest-performing 2–5 problems and desires and repeat until scaling.

What to watch out for

• Don’t scatter your content across unrelated topics. Tie everything back to the offer.
• Don’t expect perfection. Launch messy, iterate fast.
• Don’t confuse quantity with quality. Be consistent, but keep the stories real.

How I know this works (real talk)

I’ve used this exact playbook to sell PDFs, and the results aren’t magical—just repeatable. The key is having real conversations with real people, jotting down their problems and desires, and then using those notes as the DNA for your content.

My spreadsheet—what I call Hell Island and Heaven Island—started small. Over time, after hundreds of DMs, calls, and comments, it grew into a database of 30+ problems and 40+ desires. I sprinkle in the less frequent ones, but I talk about my top problems multiple times per week because those are the things that actually move people.

Your offer is the sun. Your content are the planets. Make every planet orbit the sun.

Practical tips to speed execution

• Keep a running Google Sheet (or notes app) labeled Hell Island / Heaven Island / Silent Shame.
• Every time someone comments or DMs, add their phrasing to the sheet. The exact words matter.
• Record 1–3 videos per topic and repurpose them into posts, carousels, emails, and Stories.
• Price low when you launch to get testimonials quickly. Social proof speeds everything up.

Mindset: start now, fix later

If you wait for the perfect funnel, the perfect script, the perfect launch window—you’ll never ship. Launch messy. Learn fast. Iterate.

It may take you 7 PDFs, 15 PDFs, or 25 PDFs to find the one that moves the needle. That’s okay. It only takes one. Keep creating, keep offering, and keep telling the stories your people actually care about.

Quick checklist (before you post)

1. Do I have one clear offer? (Yes / No)
2. Have I listed 10 problems? (Hell Island)
3. Have I listed 10 desires? (Heaven Island)
4. Have I written 3 silent shame insecurities?
5. Can this post tie back to my offer naturally?
6. Am I telling a story (not lecturing)?

Final note

This is the recipe I use. It’s built on conversation, specificity, and repetition. It won’t feel sexy at first. It won’t be glamorous. But it works.

Pick one offer. Get specific. Tell stories. Pitch daily. Refine with real feedback. Over time, those small, everyday stories compound into revenue, confidence, and the freedom to do the things you actually want—like dropping your kid off at the bus without looking at the clock.

You got something worth sharing. Start telling the right stories about it.