I lost money yesterday with ads.
I made a post about it on Threads last night.
It happens.
I’m not profitable every day.
Here’s the truth most people won’t tell you:
Your losses are often your greatest assets.
I share my wins and my losses openly — and that’s why people trust me.
Too many creators only show the highlight reel.
But when you reveal the messy middle — the parts where you fall flat, question yourself, or wrestle with doubt — your audience sees themselves in you.
They realize:
- It’s normal to struggle
- Failure is NOT the end
- Success is built stumble after stumble
People crave authenticity.
That’s why my audience sticks around — and why they buy from me.
Because they know I’m not selling sunshine and rainbows.
In fact, a guy posted this in our private Skool community yesterday:
I’m sharing the real journey.
The good, the bad.
The happy, the sad.
This builds trust.
If you’re going through a rough patch right now, remember:
The losses you’re facing today may be the stories that inspire others tomorrow.
Keep fucking going!
YOU GOT THIS 🙌
In your corner,
Adam