This afternoon I hopped on a coaching call with a creator out of Texas. We were scheduled for an hour. Two hours later, we were still yappin’. She’s got decades of wisdom from running businesses and navigating the workforce. The kind of stories that make you lean in closer. But here’s the kicker… No TikTok. No Instagram. No videos. And zero interest in becoming an influencer. She likes writing. She’s got experience in copywriting, so I suggested Threads. I told her it’s simple. No need to…

I ran a Birthday promo this weekend. I whipped it up last minute while in Montana. The goal: Pay for the Montana vacation (roughly $1,500, as we didn’t have to pay for lodging) HERE ARE THE NUMBERS: 29 customers Revenue: $1,276 79% of sales came from email 16% of sales came from IG/Threads 3% of sales came from Google 48% came from repeat customers LESSONS LEARNED: I’m really proud of the repeat customer stat. Studies show that it’s 5-12x EASIER to sell to a current customer over a new…

I’m writing this from a little place called Happy’s. A small bar/restaurant tucked away in Western Montana. It’s been here since 1905. I asked the bartender what the secret was to staying open that long. He didn’t even pause: “People come here ‘cause they know what they’re gonna get.” No gimmicks. No fancy drinks. Just good food, cold beer, and a place to sit and shoot the shit with friends. There’s something powerful about that, isn’t there? In a world constantly chasing, “What’s next”…

I haven’t had a $0 sales day since December 17th. 231 days. I don’t say that to brag. I say that because I remember when one sale a week felt like a win. I was hustling to post 2-3 times a day on social. If I missed a day, there was a 0.0% chance of making a sale. Now? Sales roll is ’round the clock. Sometimes when I’m sleeping, walking around Vegas in a weighted vest, or tubing in Western Montana. (Ashton & I had the time of our lives tubing yesterday) This ain’t magic. It’s a machine. It’s…