Facebook advertising is the holy grail.
Sadly, this is what some business owners think.
And it’s not their fault, Facebook marketing agencies/consultants are to blame, and I have been guilty of this in the past. They set these unrealistic expectations. For the last couple years, I have been quite vocal on how Facebook can be effective, while setting realistic expectations.
Facebook advertising is not a quick, overnight solution.
It takes time.
It takes testing.
It takes patience.
And frequent trips to the liquor store.
Facebook advertising can be an extremely effective way to generate business.
Also, very, very profitable, if done properly.
Facebook leads suck!
I tried Facebook and it didn’t work!
These are things I have heard several times over the years. Lately, I am noticing it’s the person or team who’s following up with the leads that makes the biggest difference. It’s easier to point fingers and blame Facebook.
Now, I am not saying that all Facebook leads are sitting on their couch, with credit card in hand, and ready to purchase whatever you are selling. Like anything else, it’s a numbers game. For a service based business, you should expect to close 3 – 55 of all Facebook leads. If you’re strong with follow up/sales, you can close 7 – 8%. I have also seen people close 0%.
Do NOT Get Discouraged
I started advertising on Facebook in the fall of 2012. I would guesstimate that 75% of my ads STILL fail.
Advertising, online or offline, is all about testing. And a whole lot of
whiskey failing. If you’re not failing, you’re not testing enough.
This is common in all advertising — online or offline.
You have to be willing to test, test and test some more.
You will fail — a lot!
That is ok.
You’re learning what is working and what is not, and this is extremely valuable. Never, ever look at it as losing money as many make this critical mistake.
You’re buying data that you can use for months/years to look back on.
Often times, I reference ads from 12+ months ago, and implement what worked back then. I advise you to do the same.
the other day, I recorded a video outlining some VERY realistic numbers you can achieve with Facebook advertising.
This is geared more towards a service based busienss, or someone selling (or commission) something for $1,000. eCommerce, the numbers are much different.
Here is how you can realistically achieve 415.7% Return on Investment:
As always, if you have questions, please post them below. I’m here to help.