Unlocking Instagram Success: The F.A.T. Framework to Generate 83 Leads a Day

A few months ago, I’d laugh if you told me I’d be teaching anything revolving around growing on Instagram.

I’ve always been absolutely horrendous using that platform, but things started turning around for me back in December.

I’m now generating:

• 100 – 150 followers/day
• 80 – 120 leads/day
• 10 – 15 cusotmers/day

If you’ve ever felt overwhelmed by Instagram’s ever-changing landscape, you’re not alone. Many creators struggle to leverage this powerful platform to its full potential. However, I’ve discovered a method that’s not only simple but also incredibly effective (and profitable!).

Over the past six weeks, I’ve been generating an average of 83 leads per day using what I call the F.A.T. Framework. Let’s dive into the details so you can start implementing this strategy today!

Table of Contents

• What is the F.A.T. Framework?
• Step 1: Create Your Freebies
• Step 2: Implement Automation
• Step 3: Drive Traffic
• Putting It All Together
• Final Thoughts

What is the F.A.T. Framework?

The F.A.T. framework is a straightforward approach that anyone can utilize to maximize their lead generation on Instagram. The three components of F.A.T. are:

• Freebies
• Automation
• Traffic

Each of these elements plays a crucial role in building your Instagram presence and attracting leads. By focusing on these three areas, you can significantly enhance your engagement and conversion rates.

Step 1: Create Your Freebies

The first step in the F.A.T. framework is to develop a set of valuable freebies that resonate with your target audience. These can be simple one to five-page documents that address specific problems your audience faces. I recommend starting with three freebies, but you can create more as you grow.

• Social media templates
• Business card templates
• Presentation templates

Another popular lead magnet I use is a one-page Passive Income Cheat Sheet. While it’s visually appealing, remember that content quality is more important than aesthetics. Focus on delivering valuable information that helps your audience.

How to Deliver Your Freebies

Once you have your freebies ready, it’s crucial to deliver them effectively. I use ManyChat for automation, which sends out direct messages to users who engage with my posts. When someone comments on a specific keyword, ManyChat automatically sends them a link to the corresponding lead magnet.

For example, if someone comments “14k” on my post, ManyChat responds with a message directing them to a video that explains how they can achieve similar results. This not only provides value but also nurtures the leads, guiding them toward making a purchase.

Step 2: Implement Automation

Automation is the backbone of the F.A.T. Framework. ManyChat allows you to set up a system that works for you 24/7, ensuring that you never miss a lead.

Here’s how I set it up:

When someone comments on my Instagram post, they receive an immediate response thanking them for their engagement and providing a link to the lead magnet. This is followed by a short voice note sent after a smart delay, ensuring a personal touch without requiring constant manual effort.

Why Automation Works

By automating the lead generation process, you can focus on creating more content and engaging with your audience. For instance, even on holidays like Christmas, my automation system generated 55 leads while I enjoyed time with my family. This kind of efficiency is crucial for maintaining a steady flow of leads without burning out.

Step 3: Drive Traffic

The final piece of the F.A.T. Framework is traffic generation. You need to get eyes on your content, and the best way to do this on Instagram is through engaging reels, carousels, and stories. The key is to follow a proven structure that captures attention:

• Hook: This is the first few seconds of your content where you grab your audience’s attention.
• Story: Share a relatable story that connects with your audience’s struggles or aspirations.
• Offer: Conclude with a clear call to action, inviting them to comment on a specific keyword to receive your lead magnet.

For example, I might start a reel with a question like, “Does anyone else feel overwhelmed by Instagram?” This immediately hooks viewers who can relate. Then, I share my journey and insights before inviting them to comment for more information.

Maximizing Your Reach

To further enhance your traffic, consider running ads on high-performing reels. If a reel resonates well organically, boost it to reach a larger audience. You don’t need a massive budget; even starting at $5 a day can yield results. The key is to ensure that your ads have a ManyChat keyword set up, so you can continue to capture leads even from paid traffic.

Putting It All Together

The F.A.T. framework is your cheat code for Instagram success. By creating valuable freebies, implementing automation, and driving traffic effectively, you can generate leads consistently. Here’s a quick recap of the steps:

1. Create 3-5 lead magnets that solve specific problems.
2. Set up ManyChat to automate the delivery of your freebies.
3. Use engaging content strategies to drive traffic and capture leads.

Remember, the setup process may take some time, but the long-term benefits are worth it. I wish I had started utilizing ManyChat sooner, as it has transformed my approach to lead generation. If you’re not leveraging this strategy, you’re leaving money on the table.

Final Thoughts

In conclusion, the F.A.T. Framework is a powerful tool for anyone looking to make the most of Instagram. By focusing on freebies, automation, and traffic, you can unlock a steady stream of leads that will help grow your business. So, take the plunge, implement these strategies, and watch your lead generation efforts soar!

Grab my IG Cheat Code where I go into more depth around the F.A.T. Framework here. It’s a link to the Google Doc, I don’t even want your email address.

Just promise me one thing…

You implement what’s in the IG Cheat Code, as it’ll get your more followers, leads and help stuff your piggybanks with more of the green stuff!