We hid 60 Easter eggs.
My daughter found 30. My son found 29.
Which means… we’re missing one.
And NO ONE knows where it is.
We tore the house apart—behind cushions, under beds, even checked the freezer (because kids are weird and I don’t trust past me).
Still nothing.
But here’s the funny part…
We’ve looked everywhere we want to look.
The easy spots.
The comfortable ones.
The places that don’t require effort, sweat, or crawling behind the dryer.
We haven’t looked where it’s inconvenient.
And isn’t that exactly what we do in business?
We spend hours tweaking our fonts, doomscrolling for “inspiration” and update our IG bio for the 37th time this week.
But we avoid the one thing that might actually move the needle:
Things like…
Making an offer…
Running the ad…..
Launching the damn PDF!
Not because we can’t do it… but because it’s uncomfortable.
There’s this fear that…
“What if it flops?”
“What if it doesn’t work?”
“What if they laugh at me?”
So instead, we keep circling the “easy spots” hoping the results will magically show up.
Here’s your Easter reminder:
Stop avoiding the thing that feels inconvenient.
It’s probably where your breakthrough’s hiding.
YOU GOT THIS
In your corner,
Adam