If you’ve been following my journey, you probably know I do a lot of weird things in business. And that’s no accident. It’s by design. It’s branding. It’s how I stand out online.
Whether it’s what I wear, the way I talk, the restaurants I like, or even the TV shows and music I enjoy — all these little quirks help me carve out a unique presence in a crowded space. I embrace the odd, the offbeat, and the unexpected because that’s what resonates with people and makes me memorable.
Why Being Weird Works
Last summer, I started leaning into this idea more intentionally. I began sharing my thoughts and offers in a way that felt natural to me, quirks and all. What surprised me was how much it resonated with people.
One simple example: I run polls and ask my community when was the last time they made an offer online. The answers usually shock me — many say it’s been more than a week. And I can almost guarantee those folks are struggling.
Here’s the truth — making offers consistently is crucial. And I don’t mean just the big, flashy ones. I mean the small, everyday offers that keep your business moving forward. Because the more offers you make, the more people you help, and the more money you make.
My Daily Offer Habit
I challenge myself to pitch one offer every single day. No exceptions. This daily habit keeps my momentum rolling and my audience engaged. Over time, I developed about 25 different ways to phrase these offers — so it never feels boring or repetitive.
It’s not about being pushy or salesy. It’s about being real, authentic, and showing up consistently with something valuable. My weirdness becomes part of that message — it’s what makes people pause, listen, and connect.
Branding Through Authenticity and Quirks
Branding isn’t just a logo or color scheme. It’s the total experience you create. For me, that includes:
- What I wear (yes, sometimes weird stuff)
- How I speak — raw, unfiltered, and often rambling
- My favorite foods and restaurants
- The music, movies, and TV shows I talk about
- Even the odd little phrases I use when pitching offers
This approach isn’t for everyone. But it works for me because it’s authentic. It’s real. And it’s consistent.
Real, Raw, Ramble Style Content
In fact, this video was recorded in one take — no edits, no fancy graphics. Just me, talking straight from the heart. I call it “real, raw, ramble style content,” and you can expect more videos like this from me.
Why? Because people crave authenticity. They want to see the human behind the brand. And quirks? They’re what make you human.
How You Can Use Your Own Quirks to Stand Out
You don’t have to copy my weirdness. But I encourage you to lean into whatever makes you different. Here’s how to start:
- Identify your quirks: What little things about you make you unique? Your favorite weird hobby, your unusual way of speaking, your favorite food? Write them down.
- Incorporate them into your content: Don’t hide your quirks. Share them openly in your posts, videos, or emails.
- Make consistent offers: Just like me, pitch your offer every day in a way that feels natural to you. Over time, you’ll find your own voice and style.
- Be authentic: People connect with realness, not perfection.
Remember: building a brand is about connection, not just transactions. Your quirks are your secret weapon to cutting through the noise and building lasting relationships.
Final Thoughts
Standing out online doesn’t mean you have to be flashy or follow the latest trends. It means being unapologetically yourself — quirks, weirdness, and all.
So, if you’re struggling to get noticed, try this: pitch your offer every day, lean into what makes you unique, and share your story in your own raw, authentic way. Trust me, it works.
Keep showing up. Keep being weird. The right people will find you.
YOU GOT THIS 🙌
In your corner,
Adam
