“Don’t sell to ________ people”

In under 5 words, what’s your best marketing advice? This was a question fellow entrepreneur, Mike Wayne, asked recently on the Facebooks. This was the most liked comment… 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐧𝐨𝐭 𝐬𝐞𝐥𝐥 𝐭𝐨 𝐛𝐫𝐨𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞? It’s not that difficult. You have to tweak your messaging. 93.8% of online entrepreneurs messaging is something like… “Make $x,xxx …

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A $3,900 downsell?

I’ve noticed a common theme over the last several weeks. Most of the people I’ve chatted with are insanely talented. They have a tremendous amount of value to offer the world. However…. Their mindset is what’s preventing them from the success they desire. Sad to see. A few weeks ago, I shared a story about …

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😲 Russell Brunson did you wrong

And thousands of others. Let me explain… This isn’t anything personal against Russell. He’s a great entrepreneur who I have a tremendous amount of respect for. He sells a funnel building software, so I get why he does what he does. I just don’t agree with it. He’s taught thousands of entrepreneurs that you 𝒏𝒆𝒆𝒅 …

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ELIMINATE your competition AND charge what you’re worth

Have you read Straight Line Leadership? This is a quote I stumbled upon while reading this book (again) this morning. For you entrepreneurs… Here is a tip on how to make EFFORTLESS sales, and ELIMINATE your competition. Years ago, I offered Facebook advertising services to male Keller Williams agents. I was able to run my own ads on Facebook targeting …

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“This man is so underrated”

Well, this was a pleasant surprise. Last week, I had a call with Omar, a fellow Dadpreneur from Dubai. He became a Dad just 10 months ago. I remember the days. Anywhoo… He bought a training of mine a few weeks ago. And made money from it QUICKLY! So I knew he was an action …

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3 words I avoid like the plague

I have this Post-It note on my monitor. It serves as a constant reminder. It has three words; Confusion Overwhelm Complexity In each piece of content (YouTube video, these emails, posts on social media, etc) I try to eliminate those three words. I try to make online business third grade level simple. The greedy gurus usually add …

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This is what your market desperately craves

“If you’re not pissing someone off by noon, you’re not marketing hard enough” This is a quote from Dan Kennedy. PLEASE… Limit the “how to” content you publish. I’m not saying “how to” content is bad. However, the internet has a plethora of “how to” content. What the internet does NOT have is… Insights/wisdom from YOU. …

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🔥 Fire

I heard some commotion outside. On Wednesday night, I was recording a podcast around midnight. I heard some yelling…some screaming outside. I looked out the window and saw what looked like smoke, but didn’t think much of it. The screaming & yelling got louder. I ran to look out Ava’s window. And the house across …

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An idiot-proof way to $100k+

Are you afraid to niche down? Are you worried that your audience will be too small? I’m going to BUST that myth with some 3rd grade SIMPLE math…. You only need 100 clients per year to build a six (or multi-six) figure business. <GASP!> That’s only two clients per week. You could offer them; Coaching …

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I did you wrong

This was…eye-opening. Although, I’m not terribly surprised either. I’ve had over a dozen conversations with fellow Dads this week. Some via phone calls. Some via Facebook Messenger. A lot of these Dads are just getting started in this wild online world. And they’re beyond frustrated on where to start. And it’s not their fault… They’ve been mislead. And …

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