I messed up. Not in a catastrophic, “burn the whole thing down” kind of way… But in a “I haven’t been practicing what I preach” kind of way. Here’s the truth: Your offer is the Sun. Everything else you create… Your content, emails, ads, freebies, should orbit around that offer like planets. Me? I’ve been creating content around YouTube, email, ads, etc. Nothing to do with what I’m selling. Valuable? Sure. But disconnected. My offers have been orbiting around my content, instead of the other way around. And that’s bass ackwards. Pick one offer. Create content around that one offer. My content strategy lost its way recently. That ends now. I’m course correcting in public. Not because I need to, but it might be the nudge you needed, too. Maybe you’ve been showing up online. Posting valuable stuff for your community… But your audience still doesn’t know what you do. That’s the problem. Because attention doesn’t pay the bills, offers do. So here’s my challenge to you (and to myself): Treat your offer like the Sun. Build around it. Reference it. This does not mean pitching your offer every time you post content. It means your content should reference whatever your offer is about 90% of the time. Your content needs to be aligned with what you’re selling. If you have an idea for content that is NOT aligned…keep it in the draft folder. We all lose focus sometimes. What matters is how fast we get it back. YOU GOT THIS 🙌 In your corner, |
