This morning a lady on Thread asked about marketing on Threads and what strategies are actually converting. I left a comment, and I instantly thought to myself… This is gonna be today’s email. I’m going to expand on the comment, since I was limited on space on Threads. The secret to kickass messaging is not tips, tricks or hacks. It’s CONTRAST. Examples: Old You → New You FITNESS: 6 months ago I was binge eating Cinnamon Toast Crunch at 11:30pm standing in the pantry. Now I meal prep on…

Yesterday, I told you about dinner with my daughter and the Nirvana hoodie. Today is a different kind of email. About a big mistake I made. In the last 18 months I’ve sold Threads Unleashed 2,000+ times. The Offer Wizard 1,000+ times. The Piss Off Boss Playbook 750+ times. And the Digital Product Challenge about 450 times. A handful of other offers I’ve sold 50 – 250 times. All packaged from knowledge I have in my head. That’s led to $200,000 in sales. Here’s what I don’t talk about enough……

I had a hot date last night. Took my 12 year old to BJs. One of the finest restaurants in all the land. We both got burgers (not part of my diet, but hey, I couldn’t resist). She’s been on a Nirvana kick lately (proud Dad). I mean, if you’re gonna get into the “older” stuff, you might as well start with some of the best. “Dad… do you have to be 18 to go to a Nirvana concert?” She asked, as I was taking a bite of my cheeseburger. “No, they no longer play music. In fact, they haven’t played…

I got my 1st date tonight! Part nervous. Part excited. Might even splash on some of the good cologne. It’s month 2 of the Solo Dad era…and tonight is a big night. I’m taking my 12-year old daughter to dinner. Just Ava & I. She hasn’t confirmed the location, as she shared several ideas with me the other day when we talked about it. It could be tacos, sushi (I’m not a fan, she lives it), or some place that serves dessert first. This is something I’ve wanted to do with the kids consistently…

I had a call with a client this afternoon. Successful brick & mortar business owner in the UK. Smart. Driven. Wants to generate some automated income online with digital assets. She helps women who are one meltdown away from launching their laptop out the window, and burning the MFer down. We were mapping out her first digital offer. And I gave her what might be the weirdest business advice I’ve ever given. “Imagine this” I said. “You’re in an elevator with your best friend.” Your friend…

I hung out at the new house today. No couch. No pictures on the wall. Just empty rooms and an echo (especially in the living room, as it has vaulted ceilings). The gas company came by this afternoon to turn the gas on. Progress. On the way home, I grabbed a modem and router so I’ll have internet tomorrow. More progress. I’m sleeping there for the first time tomorrow night. Not on my bed, though. My bed doesn’t arrive until Thursday. So I’ll be crashing on Ashton’s bed. Here’s the part that…