I see it all day, everyday. I get it, because I did it for years. It’s part of the reason I rode the struggle bus for years, too. Most Creators sell the product. The fancy features. The cool stuff it does. The 238 bonuses that they don’t need. The number of modules, or length 🤮 That’s what Hustle Hamsters sell. We’re 3 Hour Creators. We don’t sell that. Here’s the no bullshit truth: Your audience is buying the person they BECOME after buying/using your offer. Here’s an example… Men aren’t…

Gary Vee used to yap about self awareness all the time. Honestly, I wasn’t even really sure what it was. I do now. The older I get, the more I realize self awareness is a superpower. And most people don’t have it. It’s uncomfortable because it requires you to face your fears, ego, blind spots, patterns and pain. When you do the inner work required, it leads to be decisions, choices, relationships and results. I joined her email list in 2022. I became a customer of her in 2023. I joined her 5…

This Labor Day has me confused, like vegan at a BBQ joint. I missed my 4:15 daily email again! I missed it yesterday, too. If I miss it again tomorrow… My inner perfectionist will be hiding in the pantry, eating ice cream from the tub (no spoon). Here’s the truth: Consistency is the name of the game. Not perfection. Not grinding till your thumbs fall off. Not posting 37x a day on 13 different platforms to be omnipresent. Just showing the fu*k up. Day after day. Week after week. Month after…