I was on a walk yesterday and I had this thought: “I’d still be doing this even if no one was watching” I create content because I WANT to, not because I HAVE to. I don’t have a content calendar, or content pillars. I yap about my market’s problems & desires. I share what I’m doing and learning. I share the wins AND the losses. I share the mistakes made and the lessons learned. Sometimes I post 15x on IG Stories. And some times I go days without posting. Some days I post 2-3 Reels in a day….

The kids and Amanda are heading to Seattle tomorrow for a week. Her Dad lives there, so it’s part family visit, part summer adventure. I’m staying home. Someone’ss gotta hold the fort down. We’re heading to Montana in early August for a family reunion. Honestly… I love these little solo vacations. I’ll still eat my 10 eggs/day, although, I’ll have to make them myself (hope I remember how). I’ll catch up on Dateline. Jam to music very loudly (I rock out to Tool when no one is home). I ain’t…

I messed up. Not in a catastrophic, “burn the whole thing down” kind of way… But in a “I haven’t been practicing what I preach” kind of way. Here’s the truth: Your offer is the Sun. Everything else you create… Your content, emails, ads, freebies, should orbit around that offer like planets. Me? I’ve been creating content around YouTube, email, ads, etc. Nothing to do with what I’m selling. Valuable? Sure. But disconnected. My offers have been orbiting around my content, instead of the other…

They sell you the 40/40 plan. Work 40 hours/week for 40 years. They call it “normal”. Go to college. Get a degree. Get a job. Stick it out. Retire when your knees don’t work. I call it a “trap”. The real cost of the 40/40 plan isn’t just your time. It’s the loss of presence, freedom and flexibility. Presence with your kids, like the ability to eat lunch daily with them during summer vacation Freedom to escape to Universal Studios on a Tuesday Flexibility to take 2-3 walks throughout the day…

I’ve made a sale every single day for the last 7 months (December 17th was my last $0 sales day) This wasn’t by accident. I want to share how, but first, let me explain something I call the “silent killer” I see it every week. “I don’t want to sound annoying” “I don’t want to come across salsely” “I’m afraid I’ll push people away is I sell too much” I get it. I used to have those same thoughts. I tiptoed around making offers. I’d pitch them once a week…maybe. Praying people would just click…

I learned this the hard way (not recommended) I used to wait for people to notice me. I foolishly assumed that my audience knew I had something for sale. They’d reach out when they were ready. They knew it was linked in my bio, right? It took me years to learn that is not how this game works. The tough truth… No one’s coming. Not your boss. Not your partner. Not your audience. When I truly grasped that, things started to change. When you realize you are the only one responsible for making…