I was mindlessly scrolling on the Twitter this weekend. I came across this graphic: It’s from Cal Newport’s book Deep Work. It reminds me of the Japense proverb: “When you chase two rabbits, you catch none.” Lately, my brain’s been doing jumping jacks. New ideas. New projects. New distractions. All disguised as “productive.” Every time I spread my energy thin, my progress slows down. But here’s the truth no one likes to admit… Focus is a superpower. Bill Gates & Warren Buffet, when asked what’s the secret to success…. They both answered: FOCUS. If you’re under $5,000/mo, I 110% believe you should only be selling ONE offer. Whether that’s an ebook for $17, or a $1,000+ coaching program. Think of your offer like this: Offer = the sun Content = Planets that orbit the sun 80% of your content should all tie back to that single offer. The other 20%? Make that content about WHO you are. Your worldviews, thoughts, perspectives and “hot take” opinions. Reminder: People buy WHO you are over WHAT you sell. If you’ve been spinning your wheels trying to do it all, maybe it’s time to pick one simple thing and go ALL IN for the next 67 days (left in the year). That’s exactly what we do inside The Digital Product Challenge. You focus on one goal: launching your first digital product in 5 days. No fluff. No overwhelm. Just clarity, focus, and results. I get it… Focus ain’t the s3xiest topic, but it IS the thing that’s gonna build you the freedom you desire. YOU GOT THIS 🙌 In your corner, |
