Like the sun coming up in the east.
Every holiday season, we do Elf on the Shelf for the kids.
Our kids are 9 & 11, and fear this might be the last year.
I caught the Elves roasting marshmallows on the kitchen counter last night.
It got me thinking about business….
These Elves “put in the work” to create a memorable moment.
Every piece of content, product or offer you put out there should get your audience to stop and think to themselves…”This is for me”
Your daily reminder: Be intentional.
Put the effort into creating something that makes your audience feel good.
Show them that you understand them.
Show them that you’ve been where they’re at, and can help them get to where you’re at faster, easier, or with fewer headaches.
This is where the magic happens.
When your audience feels heard and understood.