I was scrolling IG right before lunch today. A lady popped on my screen where she said, “Treat content like you’re talking to a friend on Face Time.” I liked that perspective. I grabbed my tripod, propped up my phone, and filmed an IG Story while I was cracking my eggs (making lunch). I downloaded the IG Story, and will post as a Reel later today or tomorrow. This is essentially my content strategy. A Creator shared an idea that I thought was cool. I implemented what she suggested. I’ll continue creating content like this going forward. I’ll update my audience on my progress (what I’m learning, what’s working/not working, etc) I’m documenting what I’m doing. It really can be as simple as that. When I woke up this morning, that piece of content was not on my radar. I saw a Reel → I recorded a piece of content within 2-3 minutes implementing what she suggested. Now, I’m writing an email about it (more content). I then turn my email into a long form Thread. This is my journey, so it’s uncopiable. I’m documenting my journey. I ain’t trying to sound sooper smart (which is what 92.3% of Creators are doing). My content rarely goes viral, but it does lead to DMs like this… ​ My content creates DEMAND. That should be the goal of your content…creating demand for your offer. I’ve found documenting my journey to be one of the best ways to create demand. I’ve also found it to be a great way to old me accountable, as it forces me to do/try things in my business, so I can report back to you, Reader. It’s made content creation 238x easier, too. So here’s my question for you… What are you doing in your business right now that’s worth documenting? What lesson did you learn in the last 24 hours? What are you testing? What’s working/not working? That’s your content. Quit scrambling around for the “perfect” idea. Just document what you’re doing/learning right now. When you’re ready to create an offer worth documenting… ​Grab The Offer Wizard™​ YOU GOT THIS 🙌 In your corner, ​ |
