I used to run my business like this… Monday: One offer Tuesday: Something different Wednesday: Another offer Thursday: I wouldn’t promote anything, as I was giving my audience “a break” Friday: A new offer, and maybe the offer from Monday or Tuesday My audience felt like a midget at a urinal….Confused AF! They kinda, sort knew what I did, but no clue how I could help them. And my Stripe account reflected that. 100% my fault trying to do way too much. Then I went ALL IN on one offer — a $17 PDF. I sold it every damn day. Multiple times per day. Over email, on Threads & IG, and in the DMs (when peeps asked). No link tree with 37 different options. I didn’t even have a lead magnet. The link in my bio was to the checkout page (not even a sales page). $5,909 in the first 7 days. $14,325 in the first month. People started tagging me in posts. In fact, I get tagged 1-2x a day still on Threads. Here’s a tag from this weekend… My audience started doing my marketing for me. I got invited on podcasts, and to teach in paid communities. I haven’t driven Uber since going all in on one offer. Here’s how I look at it now… Your offer = The sun Your content = The planets 80% of your content should orbit your offer. Point back to it. Reinforce it. The other 20%? Your thoughts, your beliefs, your opinions. The stuff that makes you… you. People buy WHO you are over WHAT you sell. If you want help simplifying your offers and getting clear on what the hell to sell (without 32nd guessing yourself)… ​Grab The Offer Wizard here​ YOU GOT THIS 🙌 In your corner, |
